Car advertising in bayside Melbourne and Frankston
One long coastal corridor where nearly everyone uses the same two roads, so a car on them is in front of the whole strip.
The region
What advertising on bayside Melbourne and Frankston actually looks like
Bayside is unusually easy to cover well. The suburbs sit in a ribbon along the bay and almost all of their traffic runs along Nepean Highway and Beach Road, which means a small fleet can put your brand in front of most of the corridor without a complicated suburb plan. Few parts of Melbourne concentrate that neatly.
The character shifts as you go south. St Kilda, Elwood and Brighton are dense, walkable and busy at kerbside, high pedestrian exposure, lots of stationary time. Past Mentone and Mordialloc it opens out into longer suburban trips and more distance per car. Frankston at the southern end functions as its own regional centre with a catchment reaching well down the peninsula.
Weekends change the numbers here more than anywhere else in Melbourne. Beach Road on a Saturday morning carries a volume of cyclists, walkers and slow beach traffic that a stationary billboard on the highway never sees, and a parked campaign car does.
Roads your campaign runs
Nepean Highway
the corridor's spine, every bayside suburb touches it
Beach Road
slow, scenic and heavily used on weekends
Point Nepean Road
the southern continuation through Seaford and Frankston
Centre Dandenong Road
the east–west link over to Dandenong
Bay Street
Brighton's retail strip, low speed and high dwell
Cranbourne Road
Frankston's arterial inland
Traffic on these corridors is what drives your estimated views. How we count them →
Coverage
Suburbs we match drivers in
Pick any of these on the quote form, or name your own. We cover all of Melbourne. We match drivers who genuinely live and drive in the suburbs you choose, so the coverage is real rather than a detour.
- St Kilda
- Elwood
- Brighton
- Hampton
- Sandringham
- Black Rock
- Beaumaris
- Mentone
- Cheltenham
- Moorabbin
- Mordialloc
- Aspendale
- Edithvale
- Chelsea
- Carrum
- Seaford
- Frankston
- Bentleigh
Good fit
Who advertises on bayside Melbourne and Frankston
Other parts of Melbourne
Western suburbs
The west is where Velo4U started, and it is still where our driver density is deepest.
Car advertising in the western suburbs →Northern suburbs
Two different markets on one corridor, established inner-north and the Hume growth belt, and a campaign can sit in either or run both.
Car advertising in the northern suburbs →South-east
The largest single catchment in Melbourne, and the one where a fleet of cars beats a fixed site by the widest margin.
Car advertising in the south-east →Eastern suburbs
High-value households, dense local centres, and very little outdoor inventory to buy, which is precisely the gap a moving ad fills.
Car advertising in the eastern suburbs →Inner Melbourne
The fewest kilometres of any region and by far the most people per kilometre, a trade the inner city makes worth taking.
Car advertising in inner Melbourne →Put your brand on the road in bayside and Frankston.
Tell us your suburbs and how many cars you want. Quote back within 24 hours, no commitment.