Van advertising in Melbourne.
The biggest moving surface we run. A van flank is several times the printable area of a car door, and it is read from across an intersection rather than from the next lane.
Van or car
When the bigger surface is worth it
The honest test is your message. If what you need to say fits on a car, a car is the cheaper way to say it. A van earns its rate when the message will not compress.
Pick a van when
- You have a service list, not just a name, trades, removalists, cleaning, mobile mechanics.
- The message needs a headline plus a phone number plus a website and still has to be readable.
- You want the vehicle itself to read as a working commercial vehicle rather than someone's personal car.
- You are advertising to other businesses, where a van in an industrial estate looks like it belongs.
A car is the better buy when
- Your message is a name and a category: most retail, hospitality and clinics.
- You want more vehicles rather than bigger ones. Coverage scales with fleet size, not panel size.
- You are targeting residential streets, where a car parked at the kerb is unremarkable and a van is not.
- You want the widest possible suburb coverage, our car driver pool is far deeper than our van pool.
Every campaign
The same proof as every other Velo4U vehicle
GPS on every kilometre
Not an estimate of how far the van went. The actual log, drawn on Melbourne's real street network.
Photo verification weekly
Three photos a week, reviewed by our team. No photos, no pay for that driver.
A report every seven days
Heatmap, distance, estimated views, suburbs reached, and that week's photos.
Month to month
Cancel at the end of any billing month with seven days notice. Prepaid balance refunded.
The views figure is the one worth interrogating, on our reports and anyone else’s. Ours is Opportunities-To-See, built on Victorian traffic data, published next to the raw circulation count so the discount is visible. Here is the whole method →
Van campaigns across Melbourne
Pick the region your customers are in, each page covers the roads, the suburbs and the kinds of business that advertise there.
Van advertising questions
- How much bigger is a van than a car for advertising?
- A van's flank is several times the printable area of a car door, and it is a single flat rectangle rather than a shape broken up by handles and window lines. In practice that means a van can carry a headline, a service list and contact details legibly, where a car realistically carries a name and one line.
- Do you wrap the whole van?
- We fit printed panels rather than a full wrap. Full-colour, weather-resistant, and never over windows, mirrors or lights. You approve the exact artwork before anything is printed, and removal at the end of the campaign is included.
- Is van advertising more expensive than car advertising?
- Yes. A van carries more print and more visual weight, so it prices above a car. Whether it is better value depends on your message: if what you need to say fits on a car, a car is the cheaper way to say it. If it does not, a van is cheaper than running two cars.
- Can I advertise on a van in specific Melbourne suburbs?
- Yes. You choose the suburbs and we match van drivers who genuinely live and drive there. Van availability is thinner than car availability, so tightly targeted van campaigns can need a little more lead time.
Put your name on a van.
Tell us your suburbs and how many vehicles. Quote back within 24 hours, no commitment.